Speaking about brand voice is like speaking about a person’s voice. Let’s think for a moment about how you interact with people around you. Maybe you have a shy sister or a crazy brother. Or your dad might be a...

You create and develop your game. You are completely immersed in it, thinking about the story, characters, their dialogues, and landscapes. And once you finish it, you also want to show it to the whole world. And you can successfully...

When expanding on new markets, translation, localization, editing, and proofreading are parts of the process of adapting your game for a completely new target audience. But if you think that the process of customizing your game, website, or app stops...

The gaming industry is booming, and according to Newzoo’s 2021 Global Games_Market_Report, is estimated to hit $175.8 billion by the end of 2021. There are many strategies you can implement to get the attention of your target audience, but gaming...