Italian Market Localization – Does It Really Matter In 2021?

Italian Market Localization – Does It Really Matter In 2021?

Ok, you finished your game 😊. Congratulation! Now, what? For sure, you want to sell it locally, but your wildest dream is to have a product that conquers the international market – from Europe to Asia to the USA, LatAm, Australia, and the Arabic countries. What does...
Game Marketing 101: How to Identify the Buyer Persona for Your Game

Game Marketing 101: How to Identify the Buyer Persona for Your Game

If you were to ask a game industry professional what the first thing you should think about when developing a game (or even earlier, when you first have an idea about a potential game), they would answer: target audience (or buyer persona. Why? First, because knowing...
Game Localization Into FIGS – Why It’s Still Important In 2023

Game Localization Into FIGS – Why It’s Still Important In 2023

For the gaming industry, FIGS was (and still is) the golden goose: translating and localizing into these languages ensures international market expansion, reaching a wider audience, increasing fanbase, sales and profits. As a result, every game developer or creator...