Your Best Ally In Localizing Games
The world is big – but it’s not uniform. Every country and every region tells a diﬀerent story. Its inhabitants speak a diﬀerent language, and its communities strive for diﬀerent goals.
To make a game attractive to one region, it must be relevant. The values, behaviors, and language must be aligned with the people – or else you risk losing them. It’s not enough to be vague or generic, and it’s not enough to appeal to one larger player-base in the hopes of winning over the rest of them. You have to get speciﬁc. At scale.
But how can one game appeal to every segment of the global population?
It all comes down to localization.
By adjusting games to align with the cultural context of speciﬁc player-bases, the resulting play experience is made less confusing, more relevant, and more captivating.
Accurate, scalable, and aﬀordable localization is all but impossible to ﬁnd.
Most companies you see oﬀering localization? They’re really oﬀering translation. Quick, easy – and ineﬀective. Translation doesn’t account for the nuances in language. It doesn’t solve the problem of translating common proverbs and slang in a way that makes sense, and it doesn’t signify to the players that your game was made for them.
And then there are the companies that promise they can get you the comprehensive, in-depth localization you need. But only in their local region. That leaves you hustling to ﬁnd local localization services in every other region you’re trying to expand into – and we don’t need to tell you how extraordinarily time-consuming, costly, and frustrating that is.
These are the companies that localize your game – and then disappear once the task is done. The companies that aren’t concerned about conﬁrming their work actually worked, monitoring your progress, or giving you any sort of long-term support. These are the companies that can’t be partners because they won’t stick around after the job’s done. They’re the companies that can’t be held accountable for poor (or no) results, and they’re the companies that are only interested in getting paid – fast. These companies are a dime a dozen, and while they might seem impressive at ﬁrst, beware of the disappearing act.
And then there are the companies that promise to avoid all of those traps – that guarantee you the top-notch, scalable, and reliable localization services that you need – for a price. A hefty one. An unreasonable one. These companies capitalize on their unique skill-set. If they really do have what it takes to provide impeccable worldwide localization, then they’ll only take oﬀers from the highest bidders. The big names who can aﬀord the daunting asking price. That means that there’s no one left looking out for the little guys. The underdogs.