When talking about translation and localization, you might think these services are essential only for large markets, such as the US, China, Japan, South Korea, Germany, or France. But due to globalization, businesses are expanding all over the world. Therefore, localization for smaller audiences, such as the Dutch market, also has its own benefits.

In this article, we’ll explain why it’s essential to consider Dutch localization for your game and include this market in your localization strategy.

Reach a Large Number of Dutch Speakers

Dutch is the official language in six countries: Netherlands, Belgium, Suriname, Aruba, Curaçao, and St. Maarten. With 23 million native Dutch speakers around the globe, it is one of the top 40 languages spoken worldwide. Moreover, outside of Dutch-speaking nations, you can find 220 universities in 40 countries where people learn this language. Considering game localization in Dutch and creating a consistent localization strategy, you are potentially reaching a sizable number of Dutch-speaking customers.

People Acting On The Dutch Market Are Willing To Pay For Quality

Dutch customers are highly sophisticated and have excellent purchasing power. In fact, the Netherlands is in the top 15 for GDP per capita at $54,422 in 2017, and US News ranks the Netherlands in 7th place with the highest living standards.

As the quality of life and sustainability are essential to the Dutch market and fundamental to Dutch culture, this audience does their research before deciding to buy. As a result, they are willing to pay higher prices for quality and products that matter to them. Providing your potential customers with software localization and website translation into their native language will show them that you also care for them.

Local Competitors Have A Decisive Advantage

Keep in mind that there is fierce competition, not just with other foreign companies trying to get their potential customers’ attention, but also with the local businesses. And this is because local businesses know their market very well and know how to communicate with their potential customers. Take for granted that your local competitors also use SEO localization. giving them a competitive edge. To reach this highly sophisticated market, you should first answer the question “What is localization?” and “What part of my business should be localized?”. You may also consider both product localization and content localization as the main components of your business strategy, depending on the market specificities.

Growing Economy

The agriculture and food, energy, logistics & transportation, and manufacturing sectors are some of the largest industries in the Netherlands. However, the Dutch economy is also seeing growth in other areas, such as e-commerce, high-tech systems, and even the gaming industry. In the Netherlands gaming industry alone, app-based gaming generated $422 million in 2020 and it’s expected to grow by $460 million in 2023.

As you can see, the demand for these products will not go away soon. And even if you choose internationalization for some production processes, by offering Dutch translation for your target market, you’ll glean the benefits of entering into a growing economy.

High English Proficiency

The cultural and linguistic differences between the English and Dutch language may not be as significant as it seems. Strong English proficiency is a hallmark of Dutch speakers, especially in the Netherlands. Studies estimate that 90 to 93% of the Dutch population speaks English. Dependence on international trade and the collaboration between television and the media in English-speaking and Dutch-speaking countries contribute to advanced English language knowledge.

This high proficiency can make content translation for the Dutch-speaking audience easier than for other target markets, especially when you want to implement web content localization.

SandVox: Your Translation and Localization Agency

We aim to be the one-stop-shop professional translation service agency for game developers, by offering you the best translation services in all major languages. Made up of native translators from around the world, our team of professional linguists and localization experts will help you with quality translation services and language support. We help you expand your business to the desired target market, whether it’s into America, Germany, Japan, or the Dutch market.

Contact us today for more information. We’ll be happy to assist you!