As a game developer, you want to reach new markets, expand your business, increase your fan base and sales around the globe, but mostly in Western and Eastern Europe. What does it mean? And why is the German market important...

Should you consider localization for the Korean game market? In simple words: YES. Why does it matter? Why is the Korean market important? And what does it involve? What should you take into consideration when starting the translation and localization...

As a game developer, you have decided that you want to have a successful game, reach more players, and make more sales. But what markets should you focus on? And in what languages should you localize it? Should you choose...

The power of social media as a marketing tool is recognized by entrepreneurs and businesses all over the world. You can see a large number of brands, old or new, small or big, selling their products online. So, why not...

Localizing your game is one of the main things you can do if you want to reach a global market, grow your revenue, and expand your player base. But even if at the first glance it seems to be an...

The gaming industry took the internet audience by storm, becoming one of the primary sources of entertainment worldwide. In addition, the COVID-19 pandemic and the multiples lockdowns have had contributed to the booming of this industry, especially for online games....

When you plan to expand your brand at the international level or to reach a new market for your game, you must accurately localize and adapt it to the appropriate culture. Therefore, having a game localization strategy is a critical...

The success and longevity of a game depend almost always on its presence on the global market, characterized by a large number of game players who become more open-minded, wiser, and more demanding with their acquisitions. Therefore, you should make...

Thanks to the internet and video game localization, the world of video games has exceeded geographical and linguistic boundaries for a long while ago. In the latest 25 years, writers and game developers took the advantage of globalization, many of...

2020 is that year that brought unexpected situations, events, and changes in almost every aspect of our life. And the world of writing – from the book genres to reading and publishing does not make any exception. Due to the...