by Roxanne | Sep 13, 2022 | Articles
Nowadays, the entire gaming experience is becoming more and more social and the need for a sense of belonging cannot be ignored. Players come together and discuss different ideas related to the game, resulting in communities that develop around the playing. And proper...
by Roxanne | Aug 28, 2022 | Articles
Your business game is growing and at some point, you decide to go global. For this, you need to develop your overall business strategy, which includes both localizing the game and adapting your marketing to the local markets. As a key part of your content strategy,...
by Roxanne | Aug 17, 2022 | Articles
The localization industry is growing every year, with no signs it will slow down too soon. In fact, it represented a $55 billion market in 2020, being expected to reach $73.6 billion by 2025. Therefore, when acting in this market or planning to expand internationally,...
by Roxanne | Aug 9, 2022 | Articles
Expanding internationally is a tried and tested growing strategy for many businesses, especially in the gaming industry. However, when deciding to target foreign audiences and enter new markets, you need to think about localizing not just the game itself, but also its...
by Roxanne | May 20, 2022 | Articles
When it comes to customer service, the gaming industry is full of contrasts, mainly due to the large number of companies on the market, the differences between them, but also the multitude of services needed to provide an excellent user experience. You might expect...
by Roxanne | May 9, 2022 | Articles
Let’s face it: nowadays, the gaming industry is dominated by fierce competition, easy or completely free market entry for game developers, and a fairly high dropout rate, the last one becoming a real concern. Therefore, succeeding in this market is not just...
