Like it or hate it, almost every industry has used influencer marketing in recent years, and the gaming industry is no different. As a result, influencer marketing platforms have become extremely important, especially in the last two years. Let’s face...

When it comes to business, the MENA market includes some of the most important emerging economies, with continuous growth for years. Especially in the gaming industry, the MENA region has shown a spectacular booming. But what does MENA mean? MENA...

Even with a slight decrease in 2021 compared to 2020, game advertising is still a booming market. The 2022 gaming industry’s trends and the development of the latest technologies have forced brands to rethink their marketing and communication strategies. With...

Regardless of the industry, a great brand identity is extremely important in today’s competitive business world. More than ever, if you want to attract and engage with your audience, you need to differentiate from your competition and stand out of...

As well as the EFIGS market, the MENA (Middle East North Africa) countries offer multiple game localization opportunities. If you want to take the advantage of this highly diverse region, then starting with Turkish game localization might be the right...

You have a great game with an interesting storyline, breathtaking visuals, and amazing dialogue. Your game has become popular in local markets, but you want more: to expand into international markets, to grow your fan base, and increase your revenue....

The world is changing, and that’s not new. What’s rather new, is that after continued revenue growth at an annual rate of 10.7%, the games industry has seen a slight decline of -1.1% in 2021, expected to generate “only” $175.8...

You developed a great game, registered a domain name, launched your website, and now, you are eager to see the results. You think about getting free traffic from search engines and about how your visitors will interact with your site...

Ok, you finished your game 😊. Congratulation! Now, what? For sure, you want to sell it locally, but your wildest dream is to have a product that conquers the international market – from Europe to Asia to the USA, LatAm,...

If you were to ask a game industry professional what the first thing you should think about when developing a game (or even earlier, when you first have an idea about a potential game), they would answer: target audience (or...