When expanding on new markets, translation, localization, editing, and proofreading are parts of the process of adapting your game for a completely new target audience. But if you think that the process of customizing your game, website, or app stops...

The gaming industry is booming, and according to Newzoo’s 2021 Global Games_Market_Report, is estimated to hit $175.8 billion by the end of 2021. There are many strategies you can implement to get the attention of your target audience, but gaming...

We all have come across translation and localization failures. In many cases, they are silly and funny and at least bring a smile to your face. But when it comes to a game translation, things are not so funny anymore....

The Latin America area is a sensational part of the world, full of history, cultures, and traditions that have stood the test of time. The region includes South America, Central America, the Caribbean, and Mexico, all of them speaking romance...

The gaming industry has changed a lot from the beginning until now. And this means four decades of gaming history. Sure, in the 70s (when it all started) there were not so many games to play, so it was enough...

Gamers are an extremely sophisticated and complex audience, with a mindset different from an average customer, very specific tastes, and cultural behavior. Thriving on the internet, the presence on social media platforms is an intrinsic part of their daily life....

If in some of our previous posts, we explained what localization is and why it’s so important in today’s increasingly globalized economy, what if we discussed content localization? Let’s face it: every business owner’s dream is to conquer the international...

Considering the exponential growth of the gaming industry and the fierce competition in this market, it’s no wonder that the dream of creating a best-selling game can be destroyed quite easily. That if you don’t have and implement the right...

Whether you exchange messages with friends who speak different languages, shop online on international websites, or just need to translate the content for research purposes, the chances are, that in one way or another, you used machine translations at some...

Even if the common beliefs could say otherwise, translation is not an easy task to do. And that’s because it’s not just about replacing the words of an original document with the equivalent words in the target language. As translating...