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Best-selling Book Genres For 2021 – What Your Readers Love?
2020 is that year that brought unexpected situations, events, and changes in almost every aspect of our life. And the world of writing – from the book genres to reading and publishing does not make any exception. Due to the...
Different Translation Services for Different Needs
Translation services – a must-have or a headache? Let’s say you have an app or a game that you want to be downloaded by users from all over the world. Or you have a business you want to expand globally....
Top 5 Benefits of Having a Localization Strategy in 2021
Technologies have developed exponentially recently, and the COVI-19 pandemic has accelerated the digitization process. So, we can say without a doubt that the phenomenon of globalization has gained its momentum, while the strategy of location is no longer a new concept.
Translation, Localization, and Transcreation – Which Is The Best?
Translation, localization, or transcreation? Which language service is the best option for your communication needs? Whether you are an established brand at the global level or are just planning to expand on the international market tempting to reach new customers,...
Why You Should Localize for a Polish Market
Poland is an industrialized nation with the sixth largest economy in the European Union. It has a population of over 38 million people, with one of the strongest education systems in the world. Estimates indicate that there are approximately 50...
Top Reasons to Localize for a Dutch Audience
When discussing localization and translation, you might think of the large markets, like US, China, Japan, South Korea, Germany, or France. However, there are benefits in localizing for smaller markets as well. In this article, we’ll discuss some of the...
Top Game Genres in the US for 2020
The US is home to one of the largest gaming industries in the world. In 2020, the US market size for video games is estimated to be worth 60.4 billion USD. With no signs of demand slowing down, what are...
The Difference Between Translation, Localization, and Transcreation
Connecting with international audiences can be a difficult task. Just because your content connects with one audience, it doesn’t mean it will for another. As a marketer, you need to be aware of who your audience is, understanding what resonates...
Localizing for the Finnish Market
Have you considered breaking into the Finnish market? There are many advantages to doing business in Finland. With a population of 5.5 million people, Finland has seen growth in its information and communications, gaming, cleantech, and biotechnology sectors. Besides, the...
Localization for the Swedish Market: What You Should Know
Ranking in the top 10 as one of the largest economies in Europe, Sweden is a market that should not be overlooked. Consumers are highly educated in Sweden, with approximately 83% of adults 25-64 having completed upper secondary education. Moreover,...
How to Handle Negative Online Reviews
Online reviews are a crucial aspect of any company’s success. Just take a look at these stats, and you’ll see why: 91% of consumers aged 18-34 trust reviewsConsumers expect approximately 40 reviews before they consider the reviews trustworthyFor every one-star...
How to Choose a Translation Agency
With the vast options of translation agencies to choose from, it can be difficult to hire the right one. Most of them will promise high quality translations at competitive pricing. So, how do you choose the most suitable agency for...
Formatting Dates and Times For Different Audiences
Formatting dates and times can be a tricky task. Different countries utilize different formatting, making it confusing to localize dates and times. To make matters more complex, certain countries, like Canada, combine different formatting conventions. Here are some considerations to...
Danish Localization: What You Should Know
The Danes are some of the most demanding customers in Europe. With high purchasing power, the Danish consumer is not afraid of opening up their wallets to quality products. In 2018, Denmark ranked 7th in purchasing power among all European...
Top 5 Benefits of Localization in 2021
As the year 2021 begins, companies are quickly adapting to the realities they are facing. COVID-19 has forced companies to rethink how they do business in 2021 and, likely beyond. According to a McKinsey & Company survey, companies digitized many...
