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8 Best Practices to Improve User experience For Your Your Gamers
When it comes to customer service, the gaming industry is full of contrasts, mainly due to the large number of companies on the market, the differences between them, but also the multitude of services needed to provide an excellent user...
Why Is Customer Experience So Important?
Let’s face it: nowadays, the gaming industry is dominated by fierce competition, easy or completely free market entry for game developers, and a fairly high dropout rate, the last one becoming a real concern. Therefore, succeeding in this market is...
20 Low-Budget Creative Ways to Market Your Mobile Indie Game (part II)
Submit your mobile indie game to multiple stores to increase visibility Targeting multiple platforms is one of the best options for your mobile indie game to maximize its visibility. Of course, on top of the lists are Android and iOS...
Most Popular Gaming Genres in 2022
Did you know that there are more than 1 million games out there? And more than 30 gaming genres and subgenres? Obvious, the gaming industry has been around for more than 50 years and during this time it has continuously...
Multilingual SEO: How To Expand On The International Markets
Do you want to target a foreign audience and expand into international markets? Translating and localizing your game is vital, but not enough. You need to develop and implement effective marketing strategies, with multilingual SEO being one of the best...
Spanish vs. Portuguese: Why You Need To Localize In The Right Language
When localizing for the European market (Spain and Portugal) or for Latin America (Brazil and Mexico), you might think that due to the similarities between Spanish and Portuguese, both languages are the same, and it would be enough to translate...
20 Creative Ways To Market Your Mobile Game When You Have a Low Budget
An indie mobile game is not always profitable. Or at least not from the beginning. That’s because it competes with tens of thousands of other games that are released on the market every year and just making a great game...
8 Simple Ways To Localize Your Indie Game With A Low Budget
You’ve created your indie game! Perfect! You are not just extremely proud and happy, but also ready to share it with the whole world, conquer millions of hearts, attract millions of players, and skyrocket your sales! It’s a dream come...
Top 20 Time-Saving Tools For Game Developers To Use In 2022
Before listing some of the most productive tools for game developers, lets’ see why you need to integrate them into your working assets. Without any doubt, the COVID-19 pandemic has had a profound impact on every industry around the globe,...
10 Things to Consider When Making a Promo Video For Your Game
You might ask: why do I need a promo video for my game? Because you worked hard to create your playing. It took you and your team at least a few months to put together all the ideas, to write...
Gaming Localization: Unlock The Huge Potential Of The Indian Market
There are many emerging gaming markets worldwide, but the Indian market is a booming one. Since the country has the second-largest number of smartphone users around the globe and accounts for 10% of the global gaming audience, India is the 5th...
Brazilian Market Localization – All That You Need To Know For A Great Game
With a population of over 213 million inhabitants in 2021, Brazil is the 6th country in the world, and one of the largest economies in Latin America. But when it comes to the revenue of the gaming industry, the Brazilian...
Top 10 Mobile Analytics Tools to Soar Your Game Ranking
Building a mobile game is just the beginning of your journey to success. Once you’ve accomplished this stage, it’s time to publish it, and listing your mobile game in Google Play and Apple App Store is just a part of...
Top 10 Gaming App Store Optimization (ASO) Best Practices
You’ve developed an excellent mobile game, that successfully went through all the testing stages, and now you are ready to launch it. But how do you stand out from the crowd and compete with hundreds of thousands of games that...
Best Gaming Influencer Marketing Platforms To Use in 2022
Like it or hate it, almost every industry has used influencer marketing in recent years, and the gaming industry is no different. As a result, influencer marketing platforms have become extremely important, especially in the last two years. Let’s face...
MENA Market Localization – An Untapped Opportunity For Your Game
When it comes to business, the MENA market includes some of the most important emerging economies, with continuous growth for years. Especially in the gaming industry, the MENA region has shown a spectacular booming. But what does MENA mean? MENA...
Top 7 Game Advertising Trends to Look For In 2022
Even with a slight decrease in 2021 compared to 2020, game advertising is still a booming market. The 2022 gaming industry’s trends and the development of the latest technologies have forced brands to rethink their marketing and communication strategies. With...
Design Your Game Brand Identity In 6 Simple Steps To Win Your Audience
Regardless of the industry, a great brand identity is extremely important in today’s competitive business world. More than ever, if you want to attract and engage with your audience, you need to differentiate from your competition and stand out of...
Turkish Game Localization – Make The First Step In The Middle East Market
As well as the EFIGS market, the MENA (Middle East North Africa) countries offer multiple game localization opportunities. If you want to take the advantage of this highly diverse region, then starting with Turkish game localization might be the right...
How To Prepare For Your Game Localization In 10 Easy Steps
You have a great game with an interesting storyline, breathtaking visuals, and amazing dialogue. Your game has become popular in local markets, but you want more: to expand into international markets, to grow your fan base, and increase your revenue....
Top 7 Trends That Will Shape the Games Industry In 2022 And Beyond
The world is changing, and that’s not new. What’s rather new, is that after continued revenue growth at an annual rate of 10.7%, the games industry has seen a slight decline of -1.1% in 2021, expected to generate “only” $175.8...
The SEO Plan: How Long Does It Take To See SEO Results?
You developed a great game, registered a domain name, launched your website, and now, you are eager to see the results. You think about getting free traffic from search engines and about how your visitors will interact with your site...
Italian Market Localization – Does It Really Matter In 2021?
Ok, you finished your game 😊. Congratulation! Now, what? For sure, you want to sell it locally, but your wildest dream is to have a product that conquers the international market – from Europe to Asia to the USA, LatAm,...
Game Marketing 101: How to Identify the Buyer Persona for Your Game
If you were to ask a game industry professional what the first thing you should think about when developing a game (or even earlier, when you first have an idea about a potential game), they would answer: target audience (or...
Game Localization Into FIGS – Why It’s Still Important In 2022 And Beyond
For the gaming industry, FIGS was (and still is) the golden goose: translating and localizing into these languages ensures international market expansion, reaching a wider audience, increasing fanbase, sales and profits. As a result, every game developer or creator wanted...
French Market Localization – A Foolproof Way to Increase Your Fan Base
Far Cry, Assassin’s Creed, Alone in the Dark, Beyond Good and Evil, Another World (also known as Out of This World), Prince of Persia. There are just a few names that every developer and gamer should know. What do all these...
Game of Tone: How to Find Your Right Brand Voice for Maximum Impact
Speaking about brand voice is like speaking about a person’s voice. Let’s think for a moment about how you interact with people around you. Maybe you have a shy sister or a crazy brother. Or your dad might be a...
How to Create The Best Localization Kit
You create and develop your game. You are completely immersed in it, thinking about the story, characters, their dialogues, and landscapes. And once you finish it, you also want to show it to the whole world. And you can successfully...
Benefits Of Localization Quality Assurance – All You Need To Know
When expanding on new markets, translation, localization, editing, and proofreading are parts of the process of adapting your game for a completely new target audience. But if you think that the process of customizing your game, website, or app stops...
Gaming Influencer Marketing – Five Steps to Amplify Your Customer Trust
The gaming industry is booming, and according to Newzoo’s 2021 Global Games_Market_Report, is estimated to hit $175.8 billion by the end of 2021. There are many strategies you can implement to get the attention of your target audience, but gaming...
Top 10 Translation Management Systems To Lead Your Team
In this globalized economy characterized by the rapid development of technology worldwide, expanding on the new markets is vital for many businesses – regardless of the industry they act in. And you can do this only if you translate and...
Why Game Translation Is More Difficult Than You Think
We all have come across translation and localization failures. In many cases, they are silly and funny and at least bring a smile to your face. But when it comes to a game translation, things are not so funny anymore....
Localization for Latin America – What You Should Know
The Latin America area is a sensational part of the world, full of history, cultures, and traditions that have stood the test of time. The region includes South America, Central America, the Caribbean, and Mexico, all of them speaking romance...
Top 5 DOS and DON`TS for a Gaming Startup
The gaming industry has changed a lot from the beginning until now. And this means four decades of gaming history. Sure, in the 70s (when it all started) there were not so many games to play, so it was enough...
Best Social Media Platforms To Find Gamers
Gamers are an extremely sophisticated and complex audience, with a mindset different from an average customer, very specific tastes, and cultural behavior. Thriving on the internet, the presence on social media platforms is an intrinsic part of their daily life....
How to Create A Powerful Content Localization Strategy
If in some of our previous posts, we explained what localization is and why it’s so important in today’s increasingly globalized economy, what if we discussed content localization? Let’s face it: every business owner’s dream is to conquer the international...
Game Marketing 101: Nine Powerful Strategies to Attract Your Dream Client
Considering the exponential growth of the gaming industry and the fierce competition in this market, it’s no wonder that the dream of creating a best-selling game can be destroyed quite easily. That if you don’t have and implement the right...
The Best Machine Translation Services in 2021 – All You Need To Know
Whether you exchange messages with friends who speak different languages, shop online on international websites, or just need to translate the content for research purposes, the chances are, that in one way or another, you used machine translations at some...
Writing tips for translators
Even if the common beliefs could say otherwise, translation is not an easy task to do. And that’s because it’s not just about replacing the words of an original document with the equivalent words in the target language. As translating...
German Market Localization – 8 Powerful Tips You Should Know
As a game developer, you want to reach new markets, expand your business, increase your fan base and sales around the globe, but mostly in Western and Eastern Europe. What does it mean? And why is the German market important...
Korean Game Localization: How To Conquer One Of The Top Gaming Markets
Should you consider localization for the Korean game market? In simple words: YES. Why does it matter? Why is the Korean market important? And what does it involve? What should you take into consideration when starting the translation and localization...
Top 10 Languages To Localize Your Game In 2021 And Beyond
As a game developer, you have decided that you want to have a successful game, reach more players, and make more sales. But what markets should you focus on? And in what languages should you localize it? Should you choose...
6 Foolproof Strategies To Promote Your Game On Social Media
The power of social media as a marketing tool is recognized by entrepreneurs and businesses all over the world. You can see a large number of brands, old or new, small or big, selling their products online. So, why not...
20 Questions To Ask (And Answer) Before Localizing Your Game
Localizing your game is one of the main things you can do if you want to reach a global market, grow your revenue, and expand your player base. But even if at the first glance it seems to be an...
7 SEO Strategies for Gaming Websites – What You Need To Know
The gaming industry took the internet audience by storm, becoming one of the primary sources of entertainment worldwide. In addition, the COVID-19 pandemic and the multiples lockdowns have had contributed to the booming of this industry, especially for online games....
How to Create a Game Localization Strategy in 5 Easy Steps
When you plan to expand your brand at the international level or to reach a new market for your game, you must accurately localize and adapt it to the appropriate culture. Therefore, having a game localization strategy is a critical...
Video Game Translation Best Practices
The success and longevity of a game depend almost always on its presence on the global market, characterized by a large number of game players who become more open-minded, wiser, and more demanding with their acquisitions. Therefore, you should make...
Video Game Localization – Beginner’s Guide to International Success
Thanks to the internet and video game localization, the world of video games has exceeded geographical and linguistic boundaries for a long while ago. In the latest 25 years, writers and game developers took the advantage of globalization, many of...
Best-selling Book Genres For 2021 – What Your Readers Love?
2020 is that year that brought unexpected situations, events, and changes in almost every aspect of our life. And the world of writing – from the book genres to reading and publishing does not make any exception. Due to the...
Different Translation Services for Different Needs
Translation services – a must-have or a headache? Let’s say you have an app or a game that you want to be downloaded by users from all over the world. Or you have a business you want to expand globally....
Top 5 Benefits of Having a Localization Strategy in 2021
Technologies have developed exponentially recently, and the COVI-19 pandemic has accelerated the digitization process. So, we can say without a doubt that the phenomenon of globalization has gained its momentum, while the strategy of location is no longer a new concept.
Translation, Localization, and Transcreation – Which Is The Best?
Translation, localization, or transcreation? Which language service is the best option for your communication needs? Whether you are an established brand at the global level or are just planning to expand on the international market tempting to reach new customers,...
Top Marketing Trends for Gaming Industry in 2021
In recent years, the gaming industry has been characterized both by a huge increase and by consistent disruptions. Gaming enthusiasts have experienced it all: from increasing digital sales of esports and games to free-to-play revenue model adoption, cloud gaming platforms and live streaming..
Why You Should Localize For The Polish Market
If you want to successfully expand your business on the Polish market, you should consider not just providing high-quality products and services, but also having a content localization strategy. You might ask why is this country so important? Well, there...
Top Reasons To Localize For The Dutch Market
When talking about translation and localization, you might think these services are important only for the large markets, such as the US, China, Japan, South Korea, Germany, or France. But due to globalization, businesses are expanding all over the world....
Top Game Genres in the US for 2020
Considered to be the birthplace of the gamins we know today, the US is also the leading gaming market worldwide. In 2020, the US market size for video games is estimated to be worth 60.4 billion USD. With no signs...
Localizing for the Finnish Market
Have you considered expanding into the Finnish market? There are many advantages to doing business in Finland. With a population of 5.5 million people, Finland has seen growth in its information and communications infrastructure, along with the gaming, cleantech, and...
Localization for the Swedish Market: What You Should Know
Ranking in the top 10 as one of the largest economies in Europe, Swedish market can’t and shouldn’t be overlooked. With approximately 83% of adults 25-64 having completed upper secondary education, consumers are highly educated in Sweden. Moreover, there is...
How to Handle Negative Online Reviews
Online reviews are a crucial aspect of any company’s success. Just take a look at these stats, and you’ll understand why: Both negative and positive reviews influence the customers’ buyer decisions; whether we are talking about a local market or...
How to Choose a Translation Agency
Considering the large number of options you can choose from, it can be difficult to hire the right translation agency. Most of them will promise high-quality translations at competitive prices. So, how do you choose the most suitable agency for...
Formatting Date and Time For Different Audiences
Formatting the date and time can be a tricky task. Different countries use different formatting, making it confusing to localize dates and times. To make things more complex, certain countries, like Canada, combine more conventions for different date formats. Here...
Localization For The Danish Market: What You Should Know
The World Bank ranks Denmark as 4th highest globally and 1st in the EU in ease of doing business. Factors like ease of starting a business, trading across borders, paying taxes, and obtaining credit contribute to making Denmark an attractive country to conduct business in.
Top 5 Benefits of Localization
Regardless of their genres, all games are based on specific linguistic, cultural, emotional, economic, and historical backgrounds. However, they can be adapted to the customs and backgrounds of different regions using localization in that regional language. Therefore, if you are...