When it comes to customer service, the gaming industry is full of contrasts, mainly due to the large number of companies on the market, the differences between them, but also the multitude of services needed to provide an excellent user...

Let’s face it: nowadays, the gaming industry is dominated by fierce competition, easy or completely free market entry for game developers, and a fairly high dropout rate, the last one becoming a real concern. Therefore, succeeding in this market is...

Submit your mobile indie game to multiple stores to increase visibility Targeting multiple platforms is one of the best options for your mobile indie game to maximize its visibility. Of course, on top of the lists are Android and iOS...

Did you know that there are more than 1 million games out there? And more than 30 gaming genres and subgenres? Obvious, the gaming industry has been around for more than 50 years and during this time it has continuously...

Do you want to target a foreign audience and expand into international markets? Translating and localizing your game is vital, but not enough. You need to develop and implement effective marketing strategies, with multilingual SEO being one of the best...

When localizing for the European market (Spain and Portugal) or for Latin America (Brazil and Mexico), you might think that due to the similarities between Spanish and Portuguese, both languages are the same, and it would be enough to translate...

An indie mobile game is not always profitable. Or at least not from the beginning. That’s because it competes with tens of thousands of other games that are released on the market every year and just making a great game...

You’ve created your indie game! Perfect! You are not just extremely proud and happy, but also ready to share it with the whole world, conquer millions of hearts, attract millions of players, and skyrocket your sales! It’s a dream come...

Before listing some of the most productive tools for game developers, lets’ see why you need to integrate them into your working assets. Without any doubt, the COVID-19 pandemic has had a profound impact on every industry around the globe,...

You might ask: why do I need a promo video for my game? Because you worked hard to create your playing. It took you and your team at least a few months to put together all the ideas, to write...

There are many emerging gaming markets worldwide, but the Indian market is a booming one. Since the country has the second-largest number of smartphone users around the globe and accounts for 10% of the global gaming audience, India is the 5th...

With a population of over 213 million inhabitants in 2021, Brazil is the 6th country in the world, and one of the largest economies in Latin America. But when it comes to the revenue of the gaming industry, the Brazilian...

Building a mobile game is just the beginning of your journey to success. Once you’ve accomplished this stage, it’s time to publish it, and listing your mobile game in Google Play and Apple App Store is just a part of...

You’ve developed an excellent mobile game, that successfully went through all the testing stages, and now you are ready to launch it. But how do you stand out from the crowd and compete with hundreds of thousands of games that...

Like it or hate it, almost every industry has used influencer marketing in recent years, and the gaming industry is no different. As a result, influencer marketing platforms have become extremely important, especially in the last two years. Let’s face...

When it comes to business, the MENA market includes some of the most important emerging economies, with continuous growth for years. Especially in the gaming industry, the MENA region has shown a spectacular booming. But what does MENA mean? MENA...

Even with a slight decrease in 2021 compared to 2020, game advertising is still a booming market. The 2022 gaming industry’s trends and the development of the latest technologies have forced brands to rethink their marketing and communication strategies. With...

Regardless of the industry, a great brand identity is extremely important in today’s competitive business world. More than ever, if you want to attract and engage with your audience, you need to differentiate from your competition and stand out of...

As well as the EFIGS market, the MENA (Middle East North Africa) countries offer multiple game localization opportunities. If you want to take the advantage of this highly diverse region, then starting with Turkish game localization might be the right...

You have a great game with an interesting storyline, breathtaking visuals, and amazing dialogue. Your game has become popular in local markets, but you want more: to expand into international markets, to grow your fan base, and increase your revenue....

The world is changing, and that’s not new. What’s rather new, is that after continued revenue growth at an annual rate of 10.7%, the games industry has seen a slight decline of -1.1% in 2021, expected to generate “only” $175.8...

You developed a great game, registered a domain name, launched your website, and now, you are eager to see the results. You think about getting free traffic from search engines and about how your visitors will interact with your site...

Ok, you finished your game 😊. Congratulation! Now, what? For sure, you want to sell it locally, but your wildest dream is to have a product that conquers the international market – from Europe to Asia to the USA, LatAm,...

If you were to ask a game industry professional what the first thing you should think about when developing a game (or even earlier, when you first have an idea about a potential game), they would answer: target audience (or...

For the gaming industry, FIGS was (and still is) the golden goose: translating and localizing into these languages ensures international market expansion, reaching a wider audience, increasing fanbase, sales and profits. As a result, every game developer or creator wanted...

Far Cry, Assassin’s Creed, Alone in the Dark, Beyond Good and Evil, Another World (also known as Out of This World), Prince of Persia. There are just a few names that every developer and gamer should know. What do all these...

Speaking about brand voice is like speaking about a person’s voice. Let’s think for a moment about how you interact with people around you. Maybe you have a shy sister or a crazy brother. Or your dad might be a...

You create and develop your game. You are completely immersed in it, thinking about the story, characters, their dialogues, and landscapes. And once you finish it, you also want to show it to the whole world. And you can successfully...

When expanding on new markets, translation, localization, editing, and proofreading are parts of the process of adapting your game for a completely new target audience. But if you think that the process of customizing your game, website, or app stops...

The gaming industry is booming, and according to Newzoo’s 2021 Global Games_Market_Report, is estimated to hit $175.8 billion by the end of 2021. There are many strategies you can implement to get the attention of your target audience, but gaming...

In this globalized economy characterized by the rapid development of technology worldwide, expanding on the new markets is vital for many businesses – regardless of the industry they act in. And you can do this only if you translate and...

We all have come across translation and localization failures. In many cases, they are silly and funny and at least bring a smile to your face. But when it comes to a game translation, things are not so funny anymore....

The Latin America area is a sensational part of the world, full of history, cultures, and traditions that have stood the test of time. The region includes South America, Central America, the Caribbean, and Mexico, all of them speaking romance...

The gaming industry has changed a lot from the beginning until now. And this means four decades of gaming history. Sure, in the 70s (when it all started) there were not so many games to play, so it was enough...

Gamers are an extremely sophisticated and complex audience, with a mindset different from an average customer, very specific tastes, and cultural behavior. Thriving on the internet, the presence on social media platforms is an intrinsic part of their daily life....

If in some of our previous posts, we explained what localization is and why it’s so important in today’s increasingly globalized economy, what if we discussed content localization? Let’s face it: every business owner’s dream is to conquer the international...

Considering the exponential growth of the gaming industry and the fierce competition in this market, it’s no wonder that the dream of creating a best-selling game can be destroyed quite easily. That if you don’t have and implement the right...

Whether you exchange messages with friends who speak different languages, shop online on international websites, or just need to translate the content for research purposes, the chances are, that in one way or another, you used machine translations at some...

Even if the common beliefs could say otherwise, translation is not an easy task to do. And that’s because it’s not just about replacing the words of an original document with the equivalent words in the target language. As translating...

As a game developer, you want to reach new markets, expand your business, increase your fan base and sales around the globe, but mostly in Western and Eastern Europe. What does it mean? And why is the German market important...

Should you consider localization for the Korean game market? In simple words: YES. Why does it matter? Why is the Korean market important? And what does it involve? What should you take into consideration when starting the translation and localization...

As a game developer, you have decided that you want to have a successful game, reach more players, and make more sales. But what markets should you focus on? And in what languages should you localize it? Should you choose...

The power of social media as a marketing tool is recognized by entrepreneurs and businesses all over the world. You can see a large number of brands, old or new, small or big, selling their products online. So, why not...

Localizing your game is one of the main things you can do if you want to reach a global market, grow your revenue, and expand your player base. But even if at the first glance it seems to be an...

The gaming industry took the internet audience by storm, becoming one of the primary sources of entertainment worldwide. In addition, the COVID-19 pandemic and the multiples lockdowns have had contributed to the booming of this industry, especially for online games....

When you plan to expand your brand at the international level or to reach a new market for your game, you must accurately localize and adapt it to the appropriate culture. Therefore, having a game localization strategy is a critical...

The success and longevity of a game depend almost always on its presence on the global market, characterized by a large number of game players who become more open-minded, wiser, and more demanding with their acquisitions. Therefore, you should make...

Thanks to the internet and video game localization, the world of video games has exceeded geographical and linguistic boundaries for a long while ago. In the latest 25 years, writers and game developers took the advantage of globalization, many of...

2020 is that year that brought unexpected situations, events, and changes in almost every aspect of our life. And the world of writing – from the book genres to reading and publishing does not make any exception. Due to the...

Technologies have developed exponentially recently, and the COVI-19 pandemic has accelerated the digitization process. So, we can say without a doubt that the phenomenon of globalization has gained its momentum, while the strategy of location is no longer a new concept.

Translation, localization, or transcreation? Which language service is the best option for your communication needs? Whether you are an established brand at the global level or are just planning to expand on the international market tempting to reach new customers,...

In recent years, the gaming industry has been characterized both by a huge increase and by consistent disruptions. Gaming enthusiasts have experienced it all: from increasing digital sales of esports and games to free-to-play revenue model adoption, cloud gaming platforms and live streaming..

If you want to successfully expand your business on the Polish market, you should consider not just providing high-quality products and services, but also having a content localization strategy.  You might ask why is this country so important? Well, there...

When talking about translation and localization, you might think these services are important only for the large markets, such as the US, China, Japan, South Korea, Germany, or France. But due to globalization, businesses are expanding all over the world....

Considered to be the birthplace of the gamins we know today, the US is also the leading gaming market worldwide. In 2020, the US market size for video games is estimated to be worth 60.4 billion USD. With no signs...

Have you considered expanding into the Finnish market? There are many advantages to doing business in Finland. With a population of 5.5 million people, Finland has seen growth in its information and communications infrastructure, along with the gaming, cleantech, and...

Ranking in the top 10 as one of the largest economies in Europe, Swedish market can’t and shouldn’t be overlooked. With approximately 83% of adults 25-64 having completed upper secondary education, consumers are highly educated in Sweden. Moreover, there is...

Online reviews are a crucial aspect of any company’s success. Just take a look at these stats, and you’ll understand why: Both negative and positive reviews influence the customers’ buyer decisions; whether we are talking about a local market or...

Considering the large number of options you can choose from, it can be difficult to hire the right translation agency. Most of them will promise high-quality translations at competitive prices. So, how do you choose the most suitable agency for...

Formatting the date and time can be a tricky task. Different countries use different formatting, making it confusing to localize dates and times. To make things more complex, certain countries, like Canada, combine more conventions for different date formats. Here...

The World Bank ranks Denmark as 4th highest globally and 1st in the EU in ease of doing business. Factors like ease of starting a business, trading across borders, paying taxes, and obtaining credit contribute to making Denmark an attractive country to conduct business in.

Regardless of their genres, all games are based on specific linguistic, cultural, emotional, economic, and historical backgrounds. However, they can be adapted to the customs and backgrounds of different regions using localization in that regional language. Therefore, if you are...