Have you considered expanding into the Finnish market? There are many advantages to doing business in Finland. With a population of 5.5 million people, Finland has seen growth in its information and communications infrastructure, along with the gaming, cleantech, and biotechnology sectors. Besides, the Finnish government is proactive in attracting foreign investment into this Nordic country.
However, breaking into the Finnish market is not easy. Like most of their Nordic neighbors, Finnish consumers have high expectations when choosing brands and products. Moreover, the Finnish language is relatively complex. To successfully expand your business in Finland, you need to localize your content specifically to the Finish audience in a very high-quality way.
The Demand for Quality
For Finns, one of the critical factors when making a purchasing decision is quality and it applies to both the products and the services. In fact, quality and specialization in services are more efficient or more cost-competitive than in other countries. Finns are conscious of factors like the origin of the product and how it was made. That’s why even if you use internationalization as part of your production stage, in terms of communication make sure you have an excellent content localization.
To attract a Finnish audience, you must focus on providing a quality product and ensuring a positive customer experience – from start to finish. The Finnish government recognizes the importance of customer experience, making investments in various companies and research institutions that improve customer experience.
A Growing Tech Sector
Although Finland is traditionally known for its strong manufacturing industry, another sector has seen tremendous growth in recent years – the tech industry. Nowadays, this Nordic country is known for its export of technology and promotion of startups in the information and communications technology, gaming industry, biotechnology, and cleantech sectors. Over 300,000 Finns are working in technology companies and about 660,000 people working either directly or indirectly in the technology sector.
This emphasis on tech offers an excellent incentive for companies looking to localize their products to the Finnish market. The culture of innovation and growth makes it favorable to run a business that will connect with tech-savvy consumers.
Finland has one of the highest Internet user penetration rates in the world at 92.5 percent. Additionally, there are over 3.32 million e-commerce users in Finland. Mobile device purchases are steadily increasing, especially among millennials.
Therefore you need to pay great attention to digital marketing when reaching the Finnish audience, and especially to your web content localization. Most Finns are on popular social media platforms like Facebook and YouTube. Younger audiences tend to use platforms like WhatsApp and Instagram. Entering into the Finnish market requires you to meet your consumers where they are at, providing quality localized products and services.
Linguistic Challenges of the Finish Market
Translating into the Finnish language is not an easy task. While considered part of the Scandinavian languages, linguistically, it is quite different. Swedish, Danish, and Norwegian belong to what is known as the Indo-European family of languages. Finnish is part of the Uralic languages.
These differences can make Finnish a difficult language to translate. Varying grammar rules, length of words and characters, and the language’s evolving nature are some factors that make it so challenging. Therefore, you must have a solid content localization strategy even before effectively starting to enter this market. As mentioned, the Finns are some of the most demanding consumers. And you need high-quality localization done by professional translators to provide a positive experience to this audience.
SandVox: Your Localization Agency
SandVox is a professional agency providing localization services to game developers and vendors from all around the world.
Whether you want to conquer the Finish market or another country in the EU, Asia, or the USA, let us partner with you and help you to expand on the intended market. We’d love to be part of your next project. Contact us today for more information!