Do you want to target a foreign audience and expand into international markets? Translating and localizing your game is vital, but not enough. You need to develop and implement effective marketing strategies, with multilingual SEO being one of the best ways to ensure that you are found organically by your international target audience.

We have often been asked: what should I do in terms of SEO when I target both a local and a foreign audience? Well, there are a few things to consider.

First, you need a multilingual website. Second, you’ll want to make sure people in different countries see the right pages for their specific locations, and also avoid penalties for duplicate content. Fortunately, Google has come up with several measures you can take to improve your ranking.

What actionable steps can you take to beat the search algorithms and drive more organic traffic to your multilingual site? Let’s see!

What is multilingual SEO and when should you use it?

By definition, multilingual SEO means optimizing your website content for different languages, so it can become searchable in new markets and people speaking different languages can find it through organic search.

Simple and complicated at the same time, right? Let’s break it through and analyze this information. Let’s break it through and analyze this information.

According to Statista, most internet users use American English as their search language. But statistically speaking, English is just the third most spoken language in the world.

multilingual SEO - most spoken languages

And even if your main audience is living in English-speaking countries, you’ll find that not all of your visitors are native English speakers. So, it’s worth using multilingual search engine optimization to reach as wide an audience as possible.

Therefore, it might be tempting to rely on Google translate, which non-English speakers can use to translate both the results of a Google search and the contents of your site. But this is only in theory. But the truth is that if you use a dedicated multilingual SEO strategy, you will get much better results, both for SEO and for the quality of the translated content.

Why is multilingual SEO so important?

When expanding into an international market, you need to know that this process requires coherent and consistent marketing strategies, in which SEO and localization play a key role.

This means that all the SEO rules used for the local market extend to the international one. In addition, you add the localization efforts. To make your content both accessible and searchable, and have a unique presence that resonates with your new audience, translations need to be fine-tuned to everything, from cultural and religious norms to the different nuances of the language.

Therefore, you need to start with proper and in-depth research, by answering questions such as: