The world is changing, and that’s not new. What’s rather new, is that after continued revenue growth at an annual rate of 10.7%, the games industry has seen a slight decline of -1.1% in 2021, expected to generate “only” $175.8...

You developed a great game, registered a domain name, launched your website, and now, you are eager to see the results. You think about getting free traffic from search engines and about how your visitors will interact with your site...

Ok, you finished your game 😊. Congratulation! Now, what? For sure, you want to sell it locally, but your wildest dream is to have a product that conquers the international market – from Europe to Asia to the USA, LatAm,...

If you were to ask a game industry professional what the first thing you should think about when developing a game (or even earlier, when you first have an idea about a potential game), they would answer: target audience (or...

For the gaming industry, FIGS was (and still is) the golden goose: translating and localizing into these languages ensures international market expansion, reaching a wider audience, increasing fanbase, sales and profits. As a result, every game developer or creator wanted...

Far Cry, Assassin’s Creed, Alone in the Dark, Beyond Good and Evil, Another World (also known as Out of This World), Prince of Persia. There are just a few names that every developer and gamer should know. What do all these...

Speaking about brand voice is like speaking about a person’s voice. Let’s think for a moment about how you interact with people around you. Maybe you have a shy sister or a crazy brother. Or your dad might be a...

You create and develop your game. You are completely immersed in it, thinking about the story, characters, their dialogues, and landscapes. And once you finish it, you also want to show it to the whole world. And you can successfully...

When expanding on new markets, translation, localization, editing, and proofreading are parts of the process of adapting your game for a completely new target audience. But if you think that the process of customizing your game, website, or app stops...

The gaming industry is booming, and according to Newzoo’s 2021 Global Games_Market_Report, is estimated to hit $175.8 billion by the end of 2021. There are many strategies you can implement to get the attention of your target audience, but gaming...